NW London Boutique had a loyal local following but was stuck selling from a market stall. We built them a stunning Shopify store and brand identity that took them nationwide.
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NW London Boutique was a hidden gem ?" a small fashion and accessories stall at local markets with a devoted following. The owner, Priya, knew there was huge potential for online sales but didn't know where to start.
We created everything from scratch ?" brand identity, Shopify store, product photography styling, and a social media strategy to drive traffic.
Created a complete brand system ?" logo, colour palette, typography, packaging design, and brand guidelines. Positioned the boutique as "affordable luxury" with a warm, feminine aesthetic.
Built a premium Shopify store with curated collections, size guides, lookbook sections, and seamless checkout. Integrated Klarna for buy-now-pay-later and set up automated email flows.
Styled and directed professional product shoots ?" flat lays, model shots, and lifestyle content that elevated the brand from "market stall" to "premium boutique".
Launched a dedicated Instagram and TikTok with daily content, influencer collaborations with 5 local micro-influencers, and paid social campaigns. Grew from 850 to 8,100+ followers in 6 months.
Within 6 months, NW London Boutique transformed from a weekend market stall into a proper e-commerce brand shipping across the UK:
"I can't believe this is my business! iFox Masters took my little market stall and turned it into a real brand. The Shopify store is gorgeous, customers love it, and I'm now shipping orders every single day. They made my dream come true."
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