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Filling Tables Every Weekend for Brent Street Kitchen

This popular Hendon restaurant needed a digital presence that matched the quality of their food. We delivered a mouth-watering website, buzzing social media, and an ads strategy that filled every table.

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Brent Street Kitchen Website

+85%

Online Reservations

4,200+

Social Followers

6.2x

Google Ads ROI

92%

Weekend Bookings

Great food, but empty tables midweek

Brent Street Kitchen was known locally for their incredible Middle Eastern-inspired menu. But despite five-star food reviews, they struggled with inconsistent bookings, especially midweek. Their online presence was limited to a basic Facebook page with no website.

  • No website ?" potential customers couldn't find menus, hours, or booking info easily
  • Social media was sporadic ?" posting once or twice a month with no strategy
  • Relying entirely on walk-ins and word-of-mouth for new customers
  • Competitors with strong online profiles were capturing the "restaurants near me" searches
  • No online booking system ?" customers had to call during busy service hours

A full digital dining experience

We created an end-to-end digital strategy designed to showcase the restaurant's personality and make booking effortless.

01

Stunning Restaurant Website

A visually rich website featuring high-quality food photography, full menu with dietary filters, integrated OpenTable booking widget, and Google Maps directions. Designed to make visitors hungry.

02

Social Media Strategy

Created a content calendar with 4-5 posts per week across Instagram and Facebook. Mix of food photography, behind-the-scenes kitchen content, customer spotlights, and special offers. Grew following from 300 to 4,200+ in 5 months.

03

Google Ads Campaign

Targeted "restaurants near me", "best restaurants Hendon", and "Middle Eastern food NW4" with location-targeted ads. Achieved a 6.2x return on ad spend within the first 3 months.

04

Google Business Optimisation

Fully optimised Google Business Profile with professional photos, complete menu, updated hours, and a review collection strategy that boosted their rating from 4.1 to 4.8 stars.

From quiet midweeks to fully booked every night

Within 4 months, Brent Street Kitchen went from struggling with empty tables to having a waitlist on weekends:

+85%
Increase in online reservations
4,200+
Instagram & Facebook followers
6.2x
Return on Google Ads spend
92%
Weekend occupancy rate
4.8~.
Google rating (from 4.1)
+45%
Midweek bookings increase
~.~.~.~.~.

"iFox Masters understood our vision from day one. The website is beautiful ?" customers always comment on it. Our social media has completely transformed, and the Google Ads campaign pays for itself many times over. We're now fully booked most weekends!"

AM
Amir Mansour
Owner, Brent Street Kitchen

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