Good morning, James π
Here's how Fix Plumbing London is performing today.
π 14 May β 14 Jun 2025 βΎ
SEO Score β
82/100
β 12 Good
Organic Traffic β
2,354
β 18.6%
Keywords Ranked β
512
β 35
Leads (Est.) β
48
β 20.0%
Revenue (Est.) β
Β£8,750
β 24.3%
AI Visibility GEO Β· NEW i
Full AI report β74AI score
3 / 4AI engines cite this business
π¬ChatGPTCited
πGoogle AI OverviewsCited
β³οΈPerplexityNot cited
π€ClaudeCited
Schema coverage 76%
β AI crawlers allowed (GPTBot Β· ClaudeBot Β· PerplexityBot)
β robots.txt clean
Query: "emergency plumber near me"
Website Health i
82Good
Technical SEO85/100
On-Page SEO80/100
Site Speed78/100
Mobile Usability92/100
Security (HTTPS)100/100
Google Business Profile i
View GBP β90%Excellent
βProfile Complete
βPhotos & Videos
βReviewsβ
4.8
βPostsActive
βQ&AGood
Local Rank Grid i
Local SEO β#4.2
Avg map rank
72%
Local visibility
8
5
4
6
11
5
3
2
3
7
4
2
1
2
5
6
3
2
4
9
12
7
5
8
14
Top 3
4β10
11+
"plumber near me" Β· 2km grid
E-E-A-T / Trust Signals i
Improve β68Fair
βNamed owner & bio
βExperience shown (25 yrs)
βTrade certifications
βReviews & testimonials
βReal address & contact
βCase studies / job photos
Google Safety i
Full check β
π‘οΈ
Clean β Low RiskNo penalty triggers found
Passing
βNo keyword stuffing
βPeople-first content (not AI spam)
βNo hidden text or cloaking
βHealthy backlink profile
!2 thin pages to expand
Citations & NAP i
Manage listings β88%consistent
24 / 30key directories listed
π΅GoogleConsistent
π
±οΈBing PlacesConsistent
πApple MapsConsistent
πYellConsistent
π οΈCheckatradeMismatch
βYelpMissing
πFacebookConsistent
πThomson LocalMissing
Business NAP: Fix Plumbing London Β· 12 High St, Hendon NW4 Β· 020 1234 5678
β Fix 1 mismatch Β· add 2 missing listings
Core Web Vitals i
Details βLCP2.1sGood
INP180msGood
CLS0.14Needs work
Real-user data Β· last 28 days Β· mobile
Indexing & Coverage i
Search Console β47/ 52 pages indexed (90%)
Indexed47
Excluded (noindex, dup)3
Errors (fix these)2
Search Console i
Open β38.2K
Impressions β22%
6.2%
Avg CTR
4.8
Avg position
Impressions trend Β· last 6 months
Top Keywords i
View all β| Keyword | Pos. | Chg | Volume |
|---|---|---|---|
| plumber london | 2 | β 1 | 2.4K |
| emergency plumber london | 1 | β | 1.6K |
| boiler repair london | 3 | β 2 | 1.3K |
| blocked drain london | 4 | β 1 | 880 |
| plumbing services london | 5 | β 3 | 720 |
Competitor Comparison i
Full report β| Domain | Score | Traffic | KW |
|---|---|---|---|
| fixplumbinglondon.co.uk | 2.3K | 512 | |
| plumbperfect.co.uk | 1.8K | 423 | |
| londonplumbers247.co.uk | 1.5K | 362 | |
| thesamedayplumber.co.uk | 1.2K | 298 |
AI Recommendations i
View all βπ
Create 4 more location pagesTarget more local keywords
Highπ·
Add FAQ schemaBoost rich results visibility
Mediumπ
Get 8 more quality backlinksImprove domain authority
MediumπΌ
Optimize website imagesImprove page speed
LowRecent Activity i
β
Site Audit completed
2 hours ago
β
New keyword ranked top 3 β "boiler installation london"
5 hours ago
π
Backlink acquired from checkatrade.com
1 day ago
β
GBP updated New photos added
2 days ago
Tasks This Week i
3 / 7 completed View all ββ
Create location pages
Jun 16
β
Build backlinks
Jun 18
Add FAQ schema
Jun 20
Publish new blog post
Jun 22
SEO Hat Spectrum 2026 π©
What iFox does, avoids, and detects β grounded in Google's 2026 rules.
βͺWhite HatDO Β· Safe & durableGoogle-approved tactics iFox uses on every client β 400β800% ROI over time.
| Tactic | Status |
|---|---|
| People-first, original, comprehensive content | Safe |
| E-E-A-T signals β named owner, real experience, trust | Safe |
| Core Web Vitals / page experience (fast, mobile, HTTPS) | Safe |
| Digital PR & data-study link building (earned editorial links) | Safe |
| Structured data / schema markup | Safe |
| GBP + reviews + consistent citations (local) | Safe |
| Optimising for AI Overviews / GEO | Safe |
β«Grey HatAVOID Β· Caution zoneNot explicitly banned, but fragile β experts' 2026 verdict: "the gap is almost gone."
| Tactic | Risk |
|---|---|
| PBNs / link farms (networks of fake sites linking to you) | High |
| Large-scale link exchanges (systematised "link swaps") | MedβHigh |
| Paid links / "guest post networks" (no editorial review) | High |
| Expired-domain rebuilding to redirect link equity | High |
| Keyword density pushed to the edge | Moderate |
β¬Black HatNEVER Β· Detect in competitorsAgainst Google's rules β short-term gain, then penalty or de-indexing.
β οΈ Penalty cost: 50β95% traffic drop within 72 hours Β· 6β18 month recovery Β· 40% of penalised businesses close within 6 months.
| Tactic | Verdict |
|---|---|
| Site reputation abuse (parasite SEO) | Penalty |
| Scaled content abuse (mass AI spam) | Penalty |
| Expired domain abuse | Penalty |
| Keyword stuffing (unnatural, >5% density) | Penalty |
| Cloaking (show Google one page, users another) | Penalty |
| Hidden text & links | Penalty |
| Doorway pages | Penalty |
| Link schemes (buying / automating manipulative links) | Penalty |
Data Stack β SEO Providers π
What powers the real data. API = scheduled pipeline Β· MCP = live agent Β· CLI = spot checks.
βRecommended β the iFox stackNear-zero costFree Google foundation + DataForSEO pay-as-you-go covers every tile for pennies.
| Provider | What it gives | Access | Price |
|---|---|---|---|
| β Google Search Console + GA4 | Impressions, clicks, CTR, position, indexing, traffic, leads | APIMCP | FREE |
| β DataForSEO | SERP, keywords (3B+), backlinks, competitors, local geo-grid, AI Overviews | APIMCPCLI | ~$0.0006/req |
πΈBudget alternativesLow monthlyCheap add-ons if you want a specific metric or a simple all-in-one.
| Provider | What it gives | Access | Price |
|---|---|---|---|
| SE Ranking | Rank tracking, backlinks, competitor, LLM visibility | APIMCP | $50 PAYG / $149 mo |
| Moz | Domain Authority, Page Authority, Spam Score | API | from $39/mo |
| Morningscore | All-in-one (rankings, backlinks, keywords) | API | $69/mo |
| SerpApi / ValueSERP | Raw SERP scraping | API | 100 free β $50/mo |
Content Opportunities β This Week π
Keyword-driven ideas to post this week. The agent finds the gaps β you (or it) create.
βοΈ Blog postsRanks + AI-citableTarget real search demand β builds long-term organic and gets cited by AI answers.
MON
How much does a boiler replacement cost in London? (2026 guide)Target: "boiler replacement cost london" Β· 720/mo searches
Easy winWED
7 warning signs your drains need a professionalTarget: "blocked drain signs" Β· 390/mo searches
Easy winFRI
Burst pipe? What every London homeowner should do firstTarget: "burst pipe what to do" Β· 480/mo searches
Mediumπ Google Business Profile postsLocal ranking boostWeekly GBP posts keep the profile "active" β a direct local ranking signal.
MON
Offer: free boiler health check this weekGBP Offer post Β· drives calls
Local boostTHU
Update: now serving Golders Green & FinchleyGBP Update post Β· expands service area
Local boost