Privacy Policy

1. Introduction

iFox Masters ("we", "us", or "our") is a digital marketing and web design agency based in Hendon, London NW4. We are committed to protecting your privacy and ensuring your personal data is handled in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website ifoxmasters.com or use our services.

2. Information We Collect

Information you provide to us:

• Contact details — name, email address, phone number, and business name when you fill in our contact form, book a consultation, or request a quote.
• Project information — details about your business, website, and marketing needs shared during consultations.
• Account information — login credentials if we set up a client portal or project management access for you.

Information collected automatically:

• Technical data — IP address, browser type, operating system, device type, and screen resolution.
• Usage data — pages visited, time spent on pages, referral source, and click behaviour.
• Cookies — we use cookies and similar technologies to improve your experience. See our Cookie section below.

3. How We Use Your Information

We use your personal data for the following purposes:

• To respond to your enquiries and provide quotes
• To deliver our web design, SEO, and digital marketing services
• To schedule and manage consultation bookings
• To send project updates, invoices, and service-related communications
• To improve our website, services, and user experience
• To send marketing communications (only with your consent)
• To comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your data based on:

• Consent — when you opt in to marketing emails or accept cookies.
• Contract — when processing is necessary to deliver services you've requested.
• Legitimate interest — to improve our website, respond to enquiries, and grow our business.
• Legal obligation — to comply with tax, accounting, or regulatory requirements.

5. Cookies

Our website uses cookies to enhance your browsing experience. These include:

• Essential cookies — required for the website to function properly.
• Analytics cookies — help us understand how visitors use our site (e.g., Google Analytics).
• Marketing cookies — used to deliver relevant advertisements (e.g., Meta Pixel, Google Ads).

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect your experience on our site.

6. Data Sharing

We do not sell your personal data. We may share your information with:

• Service providers — hosting companies, email platforms, analytics tools (e.g., Google, Hostinger).
• Advertising platforms — Google Ads, Meta (Facebook/Instagram) for campaign management.
• Professional advisors — accountants and legal advisors where required.
• Law enforcement — if required by law or to protect our rights.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Typically:

• Contact form submissions: up to 2 years
• Client project data: for the duration of our business relationship plus 6 years for legal/tax purposes
• Analytics data: up to 26 months

8. Your Rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — request correction of inaccurate data.
• Erasure — request deletion of your data ("right to be forgotten").
• Restrict processing — ask us to limit how we use your data.
• Data portability — request your data in a machine-readable format.
• Object — object to processing based on legitimate interest or direct marketing.
• Withdraw consent — at any time where we rely on consent.

To exercise any of these rights, please contact us at hello@ifoxmasters.com.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data, including:

• SSL/TLS encryption on our website
• Secure hosting with regular backups
• Access controls limiting who can view your data
• Regular security reviews

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before submitting any personal data.

11. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

• Email: hello@ifoxmasters.com
• Phone: 07376 935547
• Address: iFox Masters, Hendon, London NW4, United Kingdom

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.