Hendon Dental Practice Case Study — +147% New Patients

The Challenge

A skilled team struggling to fill appointment slots

Hendon Dental Practice had been serving the local community for 20+ years with excellent patient care. But patient numbers had been declining as newer practices with slick marketing moved into the area. Their dated website was actually turning potential patients away.

Website looked outdated ?" stock photos of smiling models, no real practice imagery
No online booking ?" patients had to call during reception hours
Not appearing in Google's Local Pack for "dentist near me" or "dental practice Hendon"
Only 8 Google reviews (vs competitors with 100+), despite years of happy patients
New practices with modern marketing were capturing younger patients in the area

Our Solution

Modern digital presence that reflects world-class care

We created a comprehensive digital strategy that made booking effortless, built trust online, and put the practice in front of everyone searching for dental care in the area.

Patient-Focused Website

Designed a calming, modern website with real practice photos, treatment pages with transparent pricing, before/after galleries, and a prominent online booking system. Every page was designed to reduce patient anxiety and encourage booking.

Local SEO Dominance

Optimised for 25+ dental keywords, built citations across healthcare directories, created treatment-specific landing pages, and rigorously optimised the Google Business Profile with professional photos and weekly posts.

Google Ads Campaign

Launched targeted ads for high-intent searches ?" "emergency dentist Hendon", "teeth whitening NW4", "dental implants North London". Achieved a 4.8x return on ad spend with strict geographic targeting.

Review & Reputation Strategy

Implemented an automated review request system via SMS after appointments. Grew Google reviews from 8 to 85+ in 6 months, with a 4.9 average rating. Also set up response protocols for all reviews.

The Results

The most-booked dental practice in the Hendon area

Within 5 months of launching, Hendon Dental went from struggling to fill slots to running a waitlist for popular treatments:

+147%

New patient bookings increase

In Google Local Pack

4.8x

Return on Google Ads spend

92%

Appointments booked online

85+

Google reviews (from 8)

£210k+

Revenue from new patients

~.~.~.~.~.

"We were sceptical about digital marketing at first ?" we're dentists, not tech people! But iFox Masters made everything so easy. The new website is stunning, patients comment on it constantly. And the Google Ads campaign has been incredible ?" we're fully booked weeks in advance now. Couldn't recommend them more highly."

Dr. Raj Patel

Principal Dentist, Hendon Dental Practice

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147% More New Patients for Hendon's Premier Dental Practice